Tweet had a simple purpose, to be used for a company to announce its new twitter account by making use of their main color fuchsia, the main character was based around basic shapes and bright colours.
Soft, round lines suggest an approachable cute character, communicating its personality.
Disrupting the clean blue and white colours from the twitter universe, with the company’s main color triggers the main focus. Defining features, like the triangles ,helped the character appear more appealing compared to its companions by identifying and applying the companies qualities and personality into the main character.
Working it out from different angles was still extremely necessary. Specially after sketching and transforming it from 2D to a 3D version.
Even though it’s an imaginary persona acting for a purpose, we intended to use physical based shaders and photography techniques, like depth of field, to capture this creature in its natural habitat.
BACKSTORY
Tweet was created based on the well-known blue bird, Twitter.
Used for a Company to announce its new twitter account launch, Tweet was coloured and shaped slightly different from the secondary birds (twitter blue) but with the same body structure and single legged. Its feathers are shaped like triangles and his main color is pink, based on the Company's Identity.
A friendly looking face, inviting people to their social network by playing with the company’s slogan: “Blue has a new colour”.
CONCEPT
